客戶(hu)名稱:杭(hang)州西湖龍井(jing)茶葉有限公司
服(fu)務項(xiang)目:創意(yi)策劃(hua),包裝設計
獅(shi)皇(huang)的目(mu)標(biao)客(ke)戶為(wei)年齡(ling)40+的成功(gong)人士。TA們高瞻遠矚,沉(chen)穩內斂,寬容律己(ji),自信智慧,低調有(you)品(pin),注重(zhong)社交(jiao)禮儀;如同獅(shi)皇(huang)的名(ming)字,TA們是自己(ji)行業/領域的大(da)家(jia)/專家(jia);TA獨具(ju)領導者的風范,他們入(ru)世(shi)而(er)(er)不隨(sui)波逐流,有(you)高尚的情操與(yu)(yu)修養。TA們關注品(pin)質(zhi)與(yu)(yu)細節(jie),講究面子與(yu)(yu)格調,注重(zhong)內涵與(yu)(yu)文(wen)化。獅(shi)皇(huang)產(chan)自獅(shi)峰山,以(yi)大(da)師手(shou)工制(zhi)成,代表茶(cha)中極品(pin)在此基(ji)礎上,于產(chan)品(pin)本質(zhi)和客(ke)戶而(er)(er)言,產(chan)品(pin)格調內涵尤(you)為(wei)重(zhong)要。
龍(long)(long)(long)(long)(long)(long)(long)(long)王禮盒:龍(long)(long)(long)(long)(long)(long)(long)(long)是華夏民族進入農業(ye)社會后創造的(de)(de)一(yi)(yi)種(zhong)虛擬動物(wu),其產生與農業(ye)對水的(de)(de)需求有(you)直接關系。傳(chuan)說龍(long)(long)(long)(long)(long)(long)(long)(long)是善變(bian)化(hua)、能興云雨(yu)、利萬(wan)物(wu)的(de)(de)神(shen)異動物(wu),春分時(shi)登天(tian),秋(qiu)分時(shi)潛淵(yuan),為(wei)(wei)眾鱗蟲之(zhi)(zhi)長(chang),四(si)(si)靈(ling)(龍(long)(long)(long)(long)(long)(long)(long)(long)、鳳、白(bai)虎、玄武(wu))之(zhi)(zhi)首,隨后,演變(bian)成為(wei)(wei)皇權象(xiang)征,以致于歷代帝王都以“真龍(long)(long)(long)(long)(long)(long)(long)(long)天(tian)子”自(zi)居。 黃(huang)(huang)(huang)龍(long)(long)(long)(long)(long)(long)(long)(long)是中(zhong)國(guo)古(gu)代神(shen)話(hua)傳(chuan)說中(zhong)的(de)(de)神(shen)獸。按照古(gu)籍記載(zai),黃(huang)(huang)(huang)帝及大(da)禹(yu)可(ke)能都是黃(huang)(huang)(huang)龍(long)(long)(long)(long)(long)(long)(long)(long)的(de)(de)化(hua)身,著(zhu)名(ming)神(shen)話(hua)學家袁珂認為(wei)(wei)黃(huang)(huang)(huang)龍(long)(long)(long)(long)(long)(long)(long)(long)即是黃(huang)(huang)(huang)帝時(shi)期的(de)(de)應(ying)龍(long)(long)(long)(long)(long)(long)(long)(long),并有(you)詳細證據論述。五行思想的(de)(de)體現(xian)將黃(huang)(huang)(huang)龍(long)(long)(long)(long)(long)(long)(long)(long)看做是五龍(long)(long)(long)(long)(long)(long)(long)(long)之(zhi)(zhi)一(yi)(yi)。有(you)四(si)(si)大(da)神(shen)獸之(zhi)(zhi)外的(de)(de)“第五靈(ling)”甚至四(si)(si)靈(ling)之(zhi)(zhi)長(chang)的(de)(de)說法,『中(zhong)央黃(huang)(huang)(huang)為(wei)(wei)土』就是黃(huang)(huang)(huang)龍(long)(long)(long)(long)(long)(long)(long)(long),一(yi)(yi)說應(ying)龍(long)(long)(long)(long)(long)(long)(long)(long)。黃(huang)(huang)(huang)龍(long)(long)(long)(long)(long)(long)(long)(long)在(zai)古(gu)代是皇權象(xiang)征,在(zai)九(jiu)龍(long)(long)(long)(long)(long)(long)(long)(long)壁上(shang)可(ke)以見(jian)到黃(huang)(huang)(huang)龍(long)(long)(long)(long)(long)(long)(long)(long)。由此可(ke)見(jian),黃(huang)(huang)(huang)龍(long)(long)(long)(long)(long)(long)(long)(long)為(wei)(wei)龍(long)(long)(long)(long)(long)(long)(long)(long)中(zhong)之(zhi)(zhi)王。
獅皇禮盒以獅峰產區、大(da)師手工等信息(xi)點來強調產品(pin)的(de)價值;以中國傳統的(de)獅文化彰顯獅皇基調,賦予產品(pin)靈魂;以穩重大(da)氣(qi)的(de)包(bao)裝工藝,凸顯產品(pin)尊貴無二(er)的(de)形(xing)象!
龍(long)(long)王禮盒畫面以(yi)黃(huang)龍(long)(long)吐(tu)翠為創作方向,畫面內圈(quan)為黃(huang)龍(long)(long)盤臥,外圈(quan)融匯(hui)煙云、山水等符號(hao)化(hua)元素,包裝(zhuang)題字“黃(huang)龍(long)(long)毓(yu)(yu)秀(xiu)”。整(zheng)體簡潔大氣,格調(diao)(diao)不(bu)凡。好(hao)(hao)山好(hao)(hao)水育好(hao)(hao)茶,借新(xin)西(xi)湖十景(jing)-黃(huang)龍(long)(long)吐(tu)翠之(zhi)典故進行文(wen)化(hua)輸出,表現西(xi)湖龍(long)(long)井核心產區自(zi)然風貌,同時(shi)以(yi)黃(huang)龍(long)(long)之(zhi)意(yi),彰顯(xian)尊貴、隱逸的受眾品位,同時(shi)黃(huang)龍(long)(long)毓(yu)(yu)秀(xiu)有(you)美好(hao)(hao)的寓意(yi),是(shi)以(yi)黃(huang)龍(long)(long)文(wen)化(hua)為根(gen),歌頌杭城千百年來山水奇秀(xiu),人才輩出的歷史印象(xiang),同時(shi)也表達了(le)對受眾的美好(hao)(hao)祝愿,豐富了(le)送禮的格調(diao)(diao)與內涵。