石特(te)根(gen)據(ju)貢(gong)(gong)(gong)牌(pai)(pai)(pai)(pai)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)特(te)點以(yi)及其(qi)在(zai)行業中的(de)(de)(de)地(di)(di)位，為其(qi)升級拳頭(tou)產(chan)品(pin)(pin)(pin)(pin)西(xi)湖龍(long)(long)(long)(long)井(jing)包裝和(he)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)口(kou)號的(de)(de)(de)策(ce)劃。在(zai)包裝設計上，西(xi)湖龍(long)(long)(long)(long)井(jing)原(yuan)包裝最大的(de)(de)(de)問(wen)(wen)題(ti)是(shi)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)存在(zai)感弱，排版過于陳舊，色(se)(se)(se)彩需(xu)要升級。石特(te)根(gen)據(ju)這些(xie)問(wen)(wen)題(ti)，首先升級了龍(long)(long)(long)(long)井(jing)村的(de)(de)(de)牌(pai)(pai)(pai)(pai)匾，與“貢(gong)(gong)(gong)”字、西(xi)湖標(biao)志(zhi)性建(jian)筑(zhu)物結(jie)合(he)，加上“西(xi)湖龍(long)(long)(long)(long)井(jing)”這個品(pin)(pin)(pin)(pin)類，形成具有貢(gong)(gong)(gong)牌(pai)(pai)(pai)(pai)特(te)色(se)(se)(se)的(de)(de)(de)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)標(biao)志(zhi)。其(qi)次用(yong)名萃(cui)玉杯結(jie)合(he)茶(cha)香聯系品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)標(biao)志(zhi)，下(xia)面添加龍(long)(long)(long)(long)紋，表明(ming)(ming)貢(gong)(gong)(gong)牌(pai)(pai)(pai)(pai)在(zai)行業中的(de)(de)(de)地(di)(di)位。底紋是(shi)西(xi)湖龍(long)(long)(long)(long)井(jing)的(de)(de)(de)產(chan)區，背(bei)景(jing)運用(yong)“貢(gong)(gong)(gong)西(xi)湖，正龍(long)(long)(long)(long)井(jing)”的(de)(de)(de)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)口(kou)號，點明(ming)(ming)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)宗旨。最后色(se)(se)(se)彩在(zai)保留墨綠色(se)(se)(se)的(de)(de)(de)基礎上，添加一些(xie)近(jin)似色(se)(se)(se)。在(zai)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)口(kou)號的(de)(de)(de)策(ce)劃中，石特(te)先分析整理了現在(zai)茶(cha)葉(xie)市場(chang)的(de)(de)(de)大環境，再(zai)通過消費者行為習(xi)慣發現痛點需(xu)求(qiu)，最后根(gen)據(ju)貢(gong)(gong)(gong)牌(pai)(pai)(pai)(pai)的(de)(de)(de)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)根(gen)源(yuan)特(te)性，提(ti)煉品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)口(kou)號“貢(gong)(gong)(gong)西(xi)湖，正龍(long)(long)(long)(long)井(jing)”。