本文反常理地指出七大傳統卻錯誤(wu)的營銷觀念：

　　1、要找到適(shi)合自身品(pin)牌的(de)細分市(shi)場；2、忠誠客(ke)戶(hu)是最具價(jia)值的(de)；3、增加客(ke)戶(hu)忠誠度并加速他(ta)們的(de)消費頻率，可以(yi)保持(chi)銷(xiao)售額的(de)長(chang)(chang)期成長(chang)(chang)；4、要在市(shi)場上取勝，就(jiu)要讓產品(pin)區別于競爭對手的(de)產品(pin)；5、促(cu)銷(xiao)可以(yi)帶來(lai)更多的(de)生(sheng)意；6、4P上表現出(chu)色的(de)企(qi)業肯定(ding)勝出(chu)；7、營(ying)銷(xiao)就(jiu)是追逐(zhu)和捕獲(huo)客(ke)戶(hu)。

Think Again

* The Status Quo: Too much marketing is rooted in conventional wisdom that ignores advances in the understanding of consumer behavior.

* The Cost: Marketing by the book can stifle sales and waste money that could go straight to the bottom line or be more profitably invested.

* The Solution: Recognizing the flaws in the conventional wisdom—such as too much focus on customer 杭州樣本設計loyalty and product differentiation, and not enough on brand strength—allows a company to market itself more effectively.

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